• Advertise in the newspaper/ journal in order to communicate to people about what you are writing. There are several free weekly papers and free portals to publish your desired advertisements, if you have a small budget. Be particular in your press advertisement/online release, so that anyone who reads your heading published will be keen to open and look for your free ebook. Be specific in terms of what topic you are writing in your free ebook.
• Call up your local daily/weekly paper. You need to know from the editor if they are interested in doing a story about you and your ebook. The local newspapers are looking for local people who have written a free ebook.
• Based on the subject of your free ebook, you need to find out local institutions that will invite you for a speaking engagement. There are social organizations, chambers of commerce and industry, NGOs etc., who need speakers on diverse subjects. You can also approach related groups that are involved in activities similar to the subject and content of your free ebook and see if you can speak at their functions.
This is a good place to start in the early stages with these ways that you can grab media attention and popularize your free ebook as well as yourself as a serious author. Promoting yourself and your ebook is a good way to prepare to market your writing. This will also help you to promote your future publications free or with some charges.
