James Stewart’s Calculus: Early Transcendentals (8th edition) – eTextBook 
Deep Learning with Python 2nd Edition François Chollet, ISBN-13: 978-1617296864 
Python for Everyone 2nd Edition by Cay S. Horstmann, ISBN-13: 978-1119056553 
The Principles of Deep Learning Theory Daniel A. Roberts, ISBN-13: 978-1316519332 
Pharmacotherapeutics for Advanced Practice Nurse Prescribers (4th Edition) 
Management Information Systems 7th Edition by Ken J. Sousa, ISBN-13: 978-1285186139 
Managing Risk in Information Systems 3rd Edition by Darril Gibson, ISBN-13: 978-1284183719 
Probabilistic Machine Learning: An Introduction by Kevin P. Murphy, ISBN-13: 978-0262046824 
SPSS Demystified 3rd Edition by Ronald Yockey, ISBN-13: 978-1138286283 
Elements of Information Theory 2nd Edition Thomas M. Cover, ISBN-13: 978-0471241959 
Social Media and Electronic Commerce Law 2nd Edition by Alan Davidson, ISBN-13: 978-1107500532 
Elementary Statistics Using Excel (6th Edition) – eBook 
Artificial Intelligence: With an Introduction to Machine Learning 2nd Edition, ISBN-13: 978-1138502383 
Python Crash Course 2nd Edition by Eric Matthes, ISBN-13: 978-1593279288 
Myers’ Psychology (12th Edition) – eBook 
Integrating Work Health and Safety into Construction Project Management – eBook PDF 
Dermatologic Surgery and Cosmetic Procedures in Primary Care Practice – eBook PDF 
Description
Customer Relationship Management: Concepts and Technologies (4th Edition) – eBook PDF
Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound and managerially relevant, the ebook is generously illustrated with examples of technology applications that support sales, marketing, and service teams as they communicate with customers, but supposes no deep technical knowledge on the reader’s part. The ebook is structured around three main types of CRM – operational, strategic, and analytical – and throughout every chapter, case illustrations of CRM in practice and images of CRM software clarify the technicalities.
Ideal as a basic textbook for advanced undergraduate and postgraduate students on CRM or relevant courses such as digital marketing, relationship marketing, customer experience management, or key account management, the ebook is equally valuable to industry professionals, managers engaged in CRM programs, and those following professional qualifications or accreditation in sales, marketing, or service management.
New to this new 4th edition:
New and latest screenshots from CRM applications
New and latest international case illustrations throughout
Completely updated to show the evolving CRM landscape, including extended coverage of:
- Real-time marketing
- Artificial intelligence (AI)
- Privacy and data security.
- Advances in CRM analytics
- Big data and its influence on CRM
- Updated lecturer support materials online.
- Chatbots and innovative customer self-service
- The responsibility of social media in customer management strategy
- The relationships between CRM and customer experience management
NOTE: The product only includes the ebook Customer Relationship Management, 4th Edition, in PDF. No access codes are included.
Sophia Mitchell (verified owner) –
Quick and seamless transaction, highly recommend.
Mason Turner (verified owner) –
Quick and seamless transaction, highly recommend.